White Sand (White Sand / WHITESAND) is a contemporary men's and women's brand founded in 1979 in Italy's Romagna region. It reinterprets utility-wear trousers through the principles of practicality and innovation, featuring iconic trousers with drawstrings and small stones placed on the pockets. Simone and Giovanni Bernardi are involved in running the brand, alongside GDM founder Luciano Bernardi.
Concept
WHITESAND is a contemporary men's and women's brand born in the heart of Romagna that has reinterpreted the concepts of practicality and innovation of utility-wear trousers, elevating them in style and materials, thanks to the iconic trousers with laces. Alongside the distinctive sign, the small stone placed on the pockets embellishes each garment and makes it recognisable.