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YUICHI TOYAMA.

Basic information

Country
Japan
Founded
2009
Category
Eyewear

Overview

YUICHI TOYAMA. is a Japanese eyewear brand by Yuichi Toyama. In 2009, he established the private label “USH” and changed the brand name to YUICHI TOYAMA. starting with the Spring/Summer 2017 collection. Drawing on the techniques of Fukui’s Sabae eyewear-producing region, the brand focuses on eyeglass frames and sunglasses, and puts forward the concept “Neutral” and the philosophy “Tradition and Innovation.”

Concept

Neutral Pure design and structural aesthetics. YUICHI TOYAMA. eyewear is simple but unique: expressing individuality without following trends.

Sub-brands

  • YUICHI TOYAMA : 5 2021

    On the official website, it is presented as a derived line with product categories separate from the main collection (YUICHI TOYAMA.). Developed through close collaboration with five artisans in Fukui, it is positioned as a “prestigious new line” that integrates knowledge passed down across generations with YUICHI TOYAMA.’s contemporary design philosophy. Within the brand’s overall lineup, it serves as an upper-tier line that more strongly foregrounds the intersection of craftsmanship and design philosophy.

    An upper-tier line that pursues precision through collaboration with artisans