Fashion brands | Page 310

Clothing that makes ordinary days feel a little better and brings happiness—clothing that becomes a “reliable ally.”

縷縷夢兎 (Rurumuu) is a Japanese handmade knitwear brand whose designer, 東佳苗, began working in Fukuoka in 2008. The brand focuses on one-of-a-kind hand-knitted pieces and also creates costumes for musicians and idols. It currently releases small numbers of handmade knitwear on an irregular basis. In 2018, it launched rurumu: as a prêt-à-porter collection.

Kaon (花音) is a Japanese womenswear brand operated by Ascot Co., Ltd., based in Himeji, Hyogo Prefecture. The brand’s founding year and founder have not been publicly disclosed, but its operating company was established in 1988 and is engaged in the planning, wholesale, and sale of women’s clothing. The brand states that it carefully selects high-quality fabrics from among domestically produced materials and focuses its offerings on size 13. Guided by Ascot’s approach to manufacturing, which emphasizes natural materials and Japanese production, the brand continues to be offered as a related line of clothing for mature women.