WHATDOYOUTHINKABOUT（ワット・ドゥー・ユー・シンク・アバウト）は、2026年に韓国で始動したキッズウェアブランド。ソウルを拠点に、NOCONTENTのキッズラインとして子ども服や帽子などを展開する。公式ステートメントでは、既成の子ども服像から離れ、子どもの日常や想像を物語に結びつける服づくりを掲げ、特別な機会に限らず日常に着る衣服を提案している。
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WHAT DO YOU THINK ABOUT moves away from the typical image of childrenswear, bringing a chic and slightly rebellious mood to life in a playful way. Every piece is designed with the thought, “I would love to see my own child wearing this.” Rather than being reserved for special occasions, our clothes are made to become part of everyday life. When it is time to get ready for school, we ask children what color they want to wear. On a day dressed entirely in red, they might become gochujang. On a day they choose green, they might become a grasshopper. Beyond simply making clothes, WHAT DO YOU THINK ABOUT is built around a desire to tell stories.
