Tagline
(B)RAVE NEW WORLD
44 Label Group is a fashion brand based in Berlin, Germany, launched in June 2021 by DJ and producer Max Kobosil. Centered on unisex clubwear rooted in techno and club culture, it offers ready-to-wear and accessories. The brand adopts “effortless metropolitan style” and builds its collections around a sense of belonging that transcends the gender binary, using motifs such as “44” and “Darkened.”
Concept
effortless metropolitan style, fueled by a deep sense of belonging transcending the gender binary