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6 (ROKU)
Basic information
Overview
6 (ROKU) is a Japanese womenswear label that launched from BEAUTY&YOUTH UNITED ARROWS for Fall/Winter 2013. It is operated by United Arrows Ltd. and, under the direction of Eriko Yoshida, presents styling that combines original clothing, curated items, and vintage pieces. The brand name derives from six elements: “SPORTS,” “MILITARY,” “ETHNIC,” “MARINE,” “WORK,” and “SCHOOL.” With these as its foundation, the label offers a broad range of adult casual styles, from mode to vintage.
Concept
With the six universal elements of “SPORTS,” “MILITARY,” “ETHNIC,” “MARINE,” “WORK,” and “SCHOOL” as its foundation, the label presents refined adult casual styles for mature women, ranging from mode to vintage.
Parent brands
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UNITED ARROWS 1989
6 (ROKU) is a women’s store brand developed by UNITED ARROWS. Unlike the dress and traditional style offerings of UNITED ARROWS itself or the lifestyle-oriented offerings of green label relaxing, it offers apparel and accessories with a distinctive worldview centered on contemporary silhouettes and eclectic styling. It is listed as an independent store brand in the official brand directory, and its ongoing product and store development can be confirmed.
An independent women’s brand with an eclectic sensibility