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UNITED ARROWS

Basic information

Country
Japan
Founded
1989

Overview

UNITED ARROWS is a Japanese select shop and fashion brand founded in Tokyo in 1989 by Yasuhito Kamoshida, Hirofumi Kurino, Osamu Shigematsu, and others. It offers items sourced from Japan and abroad, as well as original apparel and fashion accessories, and presents a formal and elegant lifestyle for adults under the concept “Affluent and Premium.”

Concept

Affluent and Premium

Sub-brands

  • STEVEN ALAN 1994

    STEVEN ALAN is a men’s and women’s store brand within the UNITED ARROWS brand family. It has its own product merchandising and store presence in the official brand listings and online store, and offers easy-to-wear basic casualwear for everyday use, distinct from the dress-oriented focus of UNITED ARROWS itself. It is positioned as a line of understated everyday wear, distinct from BEAUTY&YOUTH and H BEAUTY&YOUTH.

    A line focused on basic everyday wear

  • monkey time BEAUTY&YOUTH UNITED ARROWS 1994

    An original concept label derived from BEAUTY&YOUTH UNITED ARROWS, designed to express individuality and originality for men. It combines traditional elements with the free-spirited ideas of streetwear and the sensibility of mode, reflecting a distinctly Japanese approach to mixing styles. Within BEAUTY&YOUTH’s casualwear focus, it is positioned as a sharper exploration of menswear.

    A menswear offshoot with a stronger emphasis on streetwear and mode

  • California General Store 1997

    California General Store is a lifestyle-oriented store brand developed by UNITED ARROWS. Rooted in the culture of the U.S. West Coast, it curates products across fashion, lifestyle goods, outdoor activities, and community, centered on a healthy and free-spirited outlook. Unlike the dress offerings of UNITED ARROWS itself and the street-oriented offerings of UNITED ARROWS & SONS, it is positioned as a brand focused on well-being and everyday West Coast culture.

    A line focused on West Coast culture and lifestyle goods

  • SOVEREIGN 1997

    SOVEREIGN is a men's label of UNITED ARROWS. It is listed among UNITED ARROWS labels on the official online store, where it has a distinct product assortment centered on suits, jackets, slacks, and other items. In contrast to UNITED ARROWS' broad range of dresswear, it is positioned as a specialist line with a clearer focus on men's classic style, tailoring, and business style.

    A specialist label focused on men's classic style

  • UNITED ARROWS green label relaxing 1999

    Launched in earnest in 1999, green label relaxing developed as an extended line complementing UNITED ARROWS’ core focus on dresswear. It now centers on business and casual wear, while also covering kids’ items and lifestyle goods, with a range designed to support everyday life for the whole family. It caters to both workwear and everyday wear, making it the group’s broadest-ranging line for everyday offerings.

    A line expanding business-casual wear and offerings for families

  • District UNITED ARROWS 2000

    District UNITED ARROWS, which joined the United Arrows brand portfolio in 2000, is positioned as a concept shop curated around creativity and craftsmanship. In contrast to the UA mainline’s dress-centered offering, it combines original products, overseas purchases, and special orders to foreground the value of materials and tailoring. Within the group, it is an editorial line that places emphasis on the act of selecting itself and strongly embodies the purity of making.

    An editorial line centered on creativity and craftsmanship

  • ODETTE E ODILE 2002

    Odette e Odile is a women’s footwear brand specializing in shoes within the UNITED ARROWS brand family. In contrast to UNITED ARROWS itself and other store brands, which focus primarily on clothing, it has a distinct role centered on planning and curating women’s shoes such as pumps, flats, and loafers. It also engages in ongoing product planning with brands such as MARW UNITED ARROWS, operating as a specialist brand responsible for the footwear category.

    A specialist brand focused on women’s footwear

  • DRAWER 2003

    DRAWER is a women’s store brand within the UNITED ARROWS brand family. While UNITED ARROWS itself focuses on adult-oriented, dress-focused offerings, DRAWER occupies a position of offering high-quality apparel and fashion accessories more selectively through its independent stores and product curation. Unlike everyday, mass-market lines such as BEAUTY&YOUTH and green label relaxing, it continues to operate as the brand family’s label for the fashion-conscious women’s segment.

    A specialist brand serving the high-quality women’s segment

  • BEAUTY&YOUTH UNITED ARROWS 2006

    BEAUTY&YOUTH UNITED ARROWS launched in Fall/Winter 2006 as an independent line, separating from the casual line previously offered within UNITED ARROWS stores. While UNITED ARROWS focuses on dress, BEAUTY&YOUTH UNITED ARROWS takes the casual focus, built around free thinking and intellectual curiosity unconstrained by age. It also serves as the parent line for its current group of derivative labels.

    A major line at the core of the casual segment

  • Lepidos 2007

    Lepidos is a womenswear label within the official UNITED ARROWS brand family. It develops a distinct product range centered on swimwear, rash guards, and resort wear, covering the beach and resort category separately from the regular apparel lines. It is positioned as a specialized line that extends UNITED ARROWS’ lifestyle offering to summer leisure and resort settings.

    A specialized line for beach and resort

  • UNITED ARROWS & SONS 2010

    UNITED ARROWS & SONS is an independent, menswear-focused line developed under the UNITED ARROWS name. It is officially positioned as a concept store that presents culture emerging from the street alongside quality passed down across generations. In contrast to the UNITED ARROWS main line’s focus on dress and traditional style, it serves the brand family’s casual segment, with stronger links to street culture, sneakers, and culture.

    A menswear line focused on street culture

  • ASTRAET 2012

    ASTRAET was a women’s brand launched within the UNITED ARROWS brand family. It had its own stores and product edit, and offered fashion-forward clothing and fashion accessories for women that differed from the main brand. The end of the brand and the termination of online store sales were announced effective September 1, 2026, and it is now a discontinued sub-brand.

    A discontinued fashion-forward women’s brand

  • 6 (ROKU) 2013

    6 (ROKU) is a women’s store brand developed by UNITED ARROWS. Unlike the dress and traditional style offerings of UNITED ARROWS itself or the lifestyle-oriented offerings of green label relaxing, it offers apparel and accessories with a distinctive worldview centered on contemporary silhouettes and eclectic styling. It is listed as an independent store brand in the official brand directory, and its ongoing product and store development can be confirmed.

    An independent women’s brand with an eclectic sensibility

  • BLAMINK 2016

    BLAMINK is a womenswear brand launched in the Fall/Winter 2016 season by Designs Co., Ltd., an affiliate of UNITED ARROWS. In UNITED ARROWS’ official brand list, it is treated as a store brand and develops products and stores independently of the main brand. Unlike casual lines such as BEAUTY&YOUTH, it is positioned at the upper end of the brand family, responsible for high-quality womenswear and its own brand curation.

    An upper-tier brand responsible for high-quality womenswear

  • H　BEAUTY&YOUTH UNITED ARROWS 2016

    H BEAUTY&YOUTH is a concept store and independent line within the brand family derived from BEAUTY&YOUTH UNITED ARROWS. Building on the casual character of BEAUTY&YOUTH, it offers high-end sports-casual styles for adults in Tokyo in a genderless and borderless manner. Its positioning extends the product curation, space, and range of categories handled beyond those of standard BEAUTY&YOUTH.

    A derived line focused on high-end casualwear

  • D.O UNITED ARROWS BY DAISUKE OBANA 2018

    A capsule collection with Daisuke Obana, created within the framework of UNITED ARROWS & SONS. Centered on “clothes to wear three or four days a week,” it proposes everyday wear rooted in material research and offers apparel and goods made with fabrics from Komatsu Matere. Primarily focused on menswear, it also includes womenswear. This collaborative line is listed in the brand directory under both the name D.O and a designation indicating its origin with UNITED ARROWS & SONS.

    A collaborative capsule line offered within SONS

  • PREEK 2018

    PREEK is a jewelry label of UNITED ARROWS. It combines Japanese techniques with contemporary design and is developed as an independent brand proposing new possibilities for jewelry made in Japan. Unlike other UNITED ARROWS lines centered on apparel, it is a specialist accessories line focused on natural stones, pearls, and metalworking, occupying the intersection of fashion and craft.

    A specialist label for jewelry made in Japan

  • AEWEN MATOPH 2019

    AEWEN MATOPH is a womenswear label of UNITED ARROWS. It is developed as an independent line offering products that allow for freely enjoying a mix of styles and adding a playful touch to refined looks. Unlike UNITED ARROWS’ core focus on dresswear and Pheeta’s craft-oriented approach, it is part of a family of brands for women that emphasizes individuality, self-expression, and contemporary styling.

    A womenswear line focused on individuality and playfulness

  • EMMEL REFINES 2019

    EMMEL REFINES is a women's label of UNITED ARROWS. It proposes styles adapted to the times for women who embrace changing times and trends and want to renew themselves. Unlike UNITED ARROWS' focus on dresses and AEWEN MATOPH's distinctive offerings, it is developed as a women's line offering everyday wear that incorporates trends.

    A women's line incorporating trends

  • LOEFF 2019

    LOEFF is a women’s and men’s label within the UNITED ARROWS brand family. Grounded in an understanding of the history of clothing, materials, sewing, and processing, it offers everyday wear intended to remain valued with age. Unlike the select-shop function of UNITED ARROWS itself, it is positioned as an independent line focused on everyday wear, continuously offering original products based on its own policies.

    An everyday-wear line focused on materials and construction

  • Pheeta 2019

    Pheeta is a label offered within the UNITED ARROWS brand family. With the concept of passing on to the next generation rare techniques preserved around the world and garments that can be handed down within families, it offers products incorporating handwork and traditional techniques. Unlike the comprehensive assortment of UNITED ARROWS itself, it serves as an independent line focused mainly on womenswear, with craft, heritage, and long-term use as its guiding themes.

    A craft line centered on traditional techniques and heritage

  • CITEN 2021

    CITEN is an independent brand launched by UNITED ARROWS in 2021. Its products emphasize a balance of materials, functionality, design, and price, with a focus on long-lasting use, comfort, and adaptability to various lifestyles. As an accessible brand aimed at a broader audience than UNITED ARROWS and BEAUTY&YOUTH, it serves to broaden access to everyday wear and goods, primarily online.

    An accessible line that brings everyday wear to a broad audience

  • MARW UNITED ARROWS 2021

    An e-commerce-born offshoot line launched in 2021 as a new label of United Arrows Women's, combining direction by influencers with the design sensibility and quality of UNITED ARROWS. Centered on a mode sensibility that fits into everyday life and ease of styling in different ways, it presents offerings for women through a different entry point.

    An e-commerce-born second label for women

  • TO UNITED ARROWS 2021

    A new label within United Arrows Women's launched in Fall/Winter 2021, offering yoga-focused activewear and casual dailywear suited to everyday life. It presents separate offerings for on the mat and off the mat, covering a wellness-oriented area of life distinct from the brand's usual dress offerings. Within the women's division, it connects settings for physical activity with everyday clothing.

    A wellness line connecting everyday life with a yoga starting point

  • UNITED ARROWS GOLF 2021

    A new golfwear label launched from the UA business in Fall/Winter 2021, it brings to golf the sense of richness and quality that United Arrows values. Its attention to materials, silhouettes, and ease of styling, and its focus on attire suited to golf as a social setting, distinguish it from general sportswear. After its launch, it expanded into existing stores and online, taking on the role of creating new customer touchpoints.

    A golf-specific line centered on a sense of quality

  • ER 2022

    ER is a label included in the official UNITED ARROWS brand family. At the online store, it offers products under its own brand name and presents primarily womenswear collections featuring items such as jackets, shirts, pants, and dresses. Its product selection differs from that of UNITED ARROWS itself and EMMEL REFINES, and it is positioned as an independent line centered on basic items.

    An independent label centered on basics

  • ATTISESSION 2024

    ATTISESSION is a women’s brand developed by UNITED ARROWS. Aimed primarily at the MZ generation, it is offered as an independent line proposing everyday clothing that works both on and off duty. Unlike UNITED ARROWS’ dress-focused approach and 6 (ROKU)’s mix-oriented sensibility, it occupies a position for a new generation, with an emphasis on contemporary trends, functionality, and versatility in styling.

    A functional womenswear line for a new generation

  • SY UNITED ARROWS 2024

    SY UNITED ARROWS is a shoe brand launched by UNITED ARROWS in April 2024. With fashion for everyday wear as its theme, it offers shoes incorporating casual and feminine styles. While Odette e Odile handles a broad selection of women's shoes, SY UNITED ARROWS is positioned as a new specialist line focused on shoes that are more suited to everyday wear and style-conscious.

    A new specialist line focused on fashion shoes for everyday wear

  • TABAYA UNITED ARROWS 2024

    TABAYA UNITED ARROWS is a label within the official UNITED ARROWS brand family. It has its own distinct editorial approach and communications, separate from regular UNITED ARROWS stores, and operates as a brand with connections to culture and events in addition to fashion. Unlike large store brands such as BEAUTY&YOUTH and green label relaxing, it is positioned as a small, specialized label that foregrounds the brand’s background and conceptual planning.

    A label responsible for concept-driven planning and cultural communications

  • UNITED ARROWS BEAUTY 2024

    A unisex cosmetics brand that debuted in 2024, it extended UNITED ARROWS’ clothing offering into the realm of personal grooming. Centered on skincare and haircare, it is conceived around preparing the skin and hair before getting dressed, and is also characterized by designs that fit naturally into everyday life. Separate from the apparel business itself, it adds new entry points for personal styling and broadens fashion’s points of contact.

    A personal grooming line extending to skin and hair

  • conte 2024

    conte is a women’s store brand developed by UNITED ARROWS. Officially presenting “NATURAL MODE,” it is positioned as an independent brand that combines standard items made with reliable tailoring with feminine silhouettes and menswear-inspired details. Unlike UNITED ARROWS’ focus on dresswear and BEAUTY&YOUTH’s casual focus, it offers a more mode-oriented approach for the everyday lives of mature women.

    A natural mode line for mature women

  • john masters UNITED ARROWS 2026

    john masters UNITED ARROWS is a new brand launched in September 2026 through a collaboration between UNITED ARROWS and john masters organics. Combining the two companies’ expertise in beauty and fashion, it offers apparel and everyday goods, starting with the comfort of items that touch the skin. Unlike the cosmetics category of UNITED ARROWS BEAUTY and its existing clothing line, it is a lifestyle-oriented offshoot brand that extends skincare concepts to materials and silhouettes.

    A collaborative brand connecting beauty and clothing

  • a day in the life

    An original brand that emerged from United Arrows’ outlet business, it is now offered through an online store and outlet stores. Its range is characterized by a lifestyle-oriented approach spanning casual to business wear, with a greater emphasis on everyday practicality than the main brand and specialist lines. Within the group, it serves as the outlet-focused offering for lifestyle-oriented proposals.

    A line focused on everyday clothing originating from the outlet business