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LOEFF

Basic information

Country
Japan
Founded
2019
Category
Clothing / Bags / Accessories

Overview

LOEFF is a Japanese fashion label that debuted from BEAUTY&YOUTH UNITED ARROWS in Fall/Winter 2019. It is created by director and designer Rika Suzuki, with “everyday clothes to cherish even as one grows older” as its concept, and places importance on roots and the essence of craftsmanship. The brand name is a coined word derived from Latin, conveying the meaning “beautiful even in old age.” Its guiding principles are sharpness, dignity, quality, and sincerity, and its offerings span womenswear, menswear, and fashion accessories.

Concept

Everyday clothes to cherish even as one grows older

Parent brands

  • UNITED ARROWS 1989

    LOEFF is a women’s and men’s label within the UNITED ARROWS brand family. Grounded in an understanding of the history of clothing, materials, sewing, and processing, it offers everyday wear intended to remain valued with age. Unlike the select-shop function of UNITED ARROWS itself, it is positioned as an independent line focused on everyday wear, continuously offering original products based on its own policies.

    An everyday-wear line focused on materials and construction

  • BEAUTY&YOUTH UNITED ARROWS 2006

    A label launched in Fall/Winter 2019 by Rika Suzuki, who was responsible for design at BEAUTY&YOUTH UNITED ARROWS. While its parent brand selects a wide range of everyday menswear and womenswear and offers styles that span different categories, LOEFF develops clothing centered on traditional styles, incorporating ideas from workwear and menswear and emphasizing materials, tailoring, and details. It began with womenswear, added menswear in Spring/Summer 2020, and now offers clothing for both men and women. Whereas koti BEAUTY&YOUTH specializes in nature and the outdoors, LOEFF is positioned as an adult-oriented offshoot line centered on everyday clothing that people want to continue wearing as they grow older, foregrounding the designer’s perspective and craftsmanship.

    An adult-oriented offshoot line that emphasizes materials and tailoring