ALCEDO is a Japanese women’s fashion and lifestyle brand based in Aichi Prefecture, created by textile designer 海福翠. Established in 2019, it offers clothing centered on linen, as well as umbrellas featuring original textiles, socks and tights, bags, hats, and outdoor rugs. Its designs reflect inspiration drawn from things encountered while traveling, as well as from nature and culture, and its products encourage people to go outdoors and experience the world through their senses. In 2022, the brand opened a directly operated store in Inuyama, Aichi Prefecture.
Concept
The heart becomes richer when nature and culture are truly cherished. Going outside, walking, and experiencing things through the five senses. ALCEDO’s products are intended to become a starting point that invites people outdoors.