ADRER is a Japanese men's fashion brand launched in 2019 by influencer 犬飼京, who handles its design and direction. It offers a wide range of products, including tops, outerwear, trousers, shoes, and accessories, and has grown with ZOZOTOWN as its primary sales channel. Its brand concept is “Creating clothing that guides the lives of those who wear it and helps them love their authentic selves.” The brand is characterized by linking styling suggestions on social media with product development. It currently focuses on menswear while also selling items that can be worn by both men and women.
Concept
Creating clothing that guides the lives of those who wear it and helps them love their authentic selves