Tagline
A serious approach to playing in the rain, elevated into citywear.
AME TO HARE is a Japanese rainwear and lifestyle-wear brand launched in 2019 by Kajimeiku, a rainwear manufacturer based in Takaoka, Toyama Prefecture. Building on Kajimeiku’s long-established rainwear expertise, the brand offers raincoats, rain ponchos, rain suits, and water-repellent outerwear for cycling and walking commutes, everyday outings, travel, and outdoor activities. Its official concept is “Clothing that connects rain and shine,” emphasizing a balance between waterproofness and breathability in wet weather and designs suitable for wear on sunny days. With the aim of bringing rainwear into everyday attire, it offers garments that combine functionality with ease of everyday use.
Concept
Clothing that connects rain and shine