Kajimeiku

AME TO HARE is an in-house e-commerce brand launched by Kajimeiku in 2019. Based on the concept of “clothing that connects rain and sunshine,” it serves to extend rainwear technology into everyday lifestyle wear. Unlike Kajimeiku’s own function-focused rainwear, PIRARUCU’s waterproof bags, and ATION’s functional apparel, it offers raincoats, ponchos, bags, apparel, and other items for everyday consumers. With its own product names and concept, it is positioned as an accessible line that presents Kajimeiku products for everyday use.

PIRARUCU is an in-house brand officially developed by Kajimeiku, offering backpacks, tote bags, one-shoulder bags, and other products primarily centered on waterproof bags under its own distinct name. While Kajimeiku itself focuses on rainwear and workwear, PIRARUCU specializes in the bag segment, making use of waterproof performance. Unlike ATION’s functional apparel and AME TO HARE’s lifestyle wear, it complements the brand family as a specialist bag brand that prioritizes portability and waterproofness.

ATION is a functional apparel brand treated as one of Kajimeiku’s own brands on its official website. It mainly offers shirts and pants with features such as cooling, sweat absorption and quick drying, odor control, mesh, and compression, and serves a performance-wear segment distinct from Kajimeiku itself, whose focus is rainwear. While PIRARUCU covers the bag category and AME TO HARE handles everyday lifestyle wear, ATION is positioned as a line of functional apparel emphasizing heat protection and comfort.