Tagline
Happiness and Smiles for Everyone
NAIGAI is a Japanese socks and men’s underwear brand founded in Nagoya in 1920 by Koichi Yoda and Masakazu Kobayashi. It plans, manufactures, sells, imports, and exports textile products, focusing on men’s, women’s, and children’s socks, men’s underwear, pajamas, and aprons. Its catchphrase is “Happiness and Smiles for Everyone.” Its corporate brand philosophy is “Enriching lives: lighter steps than when barefoot—so that everyone’s steps are lighter every day,” and its core concept is “socks you forget you’re wearing until you take them off.” Company and investor relations information is also published on its official website, and the business is ongoing.
Concept
Enriching lives: “Lighter steps than when barefoot”—so that everyone’s steps are lighter every day