+phenix is an urban outdoor line that debuted in 2021, based on Phenix, a ski-wear brand founded in Japan in 1952. Building on its ski-derived DNA, it offers versatile items designed for settings ranging from snowy mountains, hiking, and camping to urban and business environments, extending functionality cultivated over many years into everyday life. It combines functional materials with versatility and proposes ways to use its products across urban and natural environments. Under TRIPLE DIVERSITY, it features three categories: DNA, GRAMP, and ESSENTIAL.
Concept
While retaining the ski wear DNA of Phenix line, +phenix offers the diversity of usages in variety of urban as well as outdoor situations.