YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on connections between people and between people and things that emerge throughout the process, from raw materials to finishing. It offers menswear and womenswear, creating unisex clothing with a focus on materials and patterns. Each season, it draws on diverse elements such as artists and movements, continuing to present classic styles with contemporary elements.
Concept
Connecting