Morphée

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Primary categories

Overview

Morphée is a Japanese leather bag brand operated by Assemble Co., Ltd. in Chuo Ward, Fukuoka City. It launched in 2022, developing its collections around the concept of “shaping it oneself,” in keeping with its name, which derives from a Greek phrase meaning “that which shapes.” Centered on bags that become more suited to their owners the more they are used, the brand offers items including totes, shoulder bags, and pouches.

Concept

Shaping it oneself

Morphée characteristics

Morphée: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Morphée

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Morphée relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.05.31

YOKE

A leather bag collaboration with Morphée. Inspired by YOKE AOYAMA’s shopping bag, it released the Small Shoulder Bag and Medium Tote Bag made from Morphée’s signature goat leather.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Morphée

Country of origin, founding year, categories and parent brands.

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Materials

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