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BEAMS CULTUART
Basic information
- Country
- Japan
- Founded
- 2022
- Category
- Art projects / Clothing
Overview
BEAMS CULTUART is a project launched by BEAMS in December 2022 to promote culture globally across fields such as art, entertainment, and design. Bringing together art-related labels such as BEAMS T, TOKYO CULTUART by BEAMS, and MANGART BEAMS, as well as initiatives that share culture, it selects and mixes elements such as contemporary art, anime, music, and graphics for a new era, offering the joy of encountering unfamiliar thoughts, emotions, and sensibilities.
Concept
Culture is a phenomenon. Someone and something meet, and before you know it, it has always been there. The aim is to see and nurture new creative impulses emerging around the world through a BEAMS perspective. Surely, new culture will emerge there again.
Tagline
Culture is a phenomenon.
Parent brands
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BEAMS 1976
A project that promotes BEAMS’ art, entertainment, and design fields globally. It curates and combines contemporary art, anime, music, graphics, and other areas, expanding cultural touchpoints beyond clothing. It encompasses TOKYO CULTUART by BEAMS and BEAMS Mangart, and functions as an overarching cultural axis connected with BEAMS RECORDS and BEAMS T.
A cultural axis spanning art and design