EQUE.M

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Country: Japan
Founded: 2018 2010s
Category: Eyewear
Related brands: Eyewear brands founded in the 2010s Eyewear brands from Japan

Overview

Tagline

Bold and Fearless

EQUE.M is a luxury eyewear brand from Japan, relaunched in 2018 under the designer’s own name by Japanese eyewear designer Eque M. The brand focuses on sunglasses and optical eyewear, with a commitment to handmade products crafted in Japan by artisans in Sabae, Fukui Prefecture. “Bold and Fearless” is at the heart of the brand, which brings functionality and aesthetic sensibility together.

Concept

Elegantly showcase your true self

EQUE.M characteristics

Main traits of EQUE.M

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of EQUE.M relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.