ACYM is a Japanese women's fashion brand launched in Tokyo in 2018. Directed by Saai Takemura, who gained retail experience at SHIBUYA109, the e-commerce-born brand offers everyday clothing for women in their late 20s to early 30s. Its brand concept is “SEDUCTIVE&RELAX,” combining the appeal of mature femininity with the practicality of relaxed wear. The brand focuses on apparel and also offers items such as shoes and bags, which it continues to sell through its official online shop. The brand name is said to be a coined term combining “charme” and “asymmetric.”
Concept
SEDUCTIVE&RELAX