Tagline
T-shirts that make every day a little more fun just by wearing them.
AKISHIKA design is a Japanese T-shirt brand launched in 2018 by art director and graphic designer AKISHIKA. It began in response to the attention garnered by T-shirts AKISHIKA had made for personal use, and offers original goods centered on T-shirts, including caps and tote bags. Its designs feature animal motifs such as dogs and cats, parodies, and distinctive graphics and messages, with an emphasis not only on cuteness and style but also on fun and humor. The brand is built around a nostalgic world reminiscent of foreign souvenir goods, and sells primarily online.
Concept
The brand values incorporating fun and humor alongside cuteness and style, and aims to create a world that feels nostalgic and heartwarming, like foreign souvenir goods.