Tagline
Simple, yet captivating
AJUGA. is a Japanese fashion brand whose production was launched in 2018 by model and talent Chihiro Kondo. At its founding, the brand focused on children's clothing for ages 0 to 5 and diaper bags; it currently offers apparel, bags, accessories, and other items for adult women. Chihiro Kondo and ASAKO serve as directors, and the brand proposes styles centered on a focus on materials and silhouettes that can be worn every day and year after year.
Concept
Clothes to wear every day and every year!