AFYF

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Country: Japan
Founded: 2018 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

ANTI FASHION YES FETISHISM

AFYF is a fashion brand from Japan. Established in 2018 by MGO (MONSTER GOD OZAWA) as a new label of rovtski, it offers unisex wear, graphic art and message-driven apparel, as well as fashion accessories. The brand name derives from the slogan “ANTI FASHION YES FETISHISM,” proposed by MGO, and expresses a stance against conventional fashion alongside a focus on detail-oriented design. The brand views the human body as a canvas and presents clothing as a means of self-love and self-expression.

Concept

“Clothing as self-love” and “clothing as self-expression”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1998

Year Brand Category Description

1998

rovtski

Parent brand

Clothing

A casualwear offshoot focused on graphics and functionality

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and w

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and wide silhouettes. Both rovtski and AFYF are consistently planned and designed by designer MGO, and share a production foundation. The line offers tank tops, mesh T-shirts, cargo pants, balloon pants, shirts, hoodies, and other items, with a stronger emphasis on graphics and utility while making use of materials and tailoring. It is also used for proposals aimed at festivals and live shows, as well as collaborations with artists, and plays a role in expanding rovtski’s casualwear range.

1998 Parent brand

rovtski

Clothing

A casualwear offshoot focused on graphics and functionality

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and w