MASSES is a street fashion brand launched in Tokyo in 2018 by Shogo Tsuruoka and Kanji Maehara, former members of TENDERLOIN’s crew. With its flagship store in Nakameguro, it offers clothing and accessories centered on textiles and graphics developed in-house. Its brand statement is to give clothing “infinite time” by remixing and mashing up chaotic information and treating it as an archive.
Concept
The brand takes a fun and positive view of chaotic information, remixing and mashing up the elements that emerge from it, and sometimes creating products with an opposing direction. It moves forward while checking the past in the rearview mirror. It believes this feeling can lead to a proposal for a new balance with broad appeal, allowing people to share personal frameworks such as thoughts and emotions. The brand creates products with a sense of archiving, hiding them rather than deleting them so they can be displayed again when needed, and aims to give clothing infinite time. It would be pleased if products from its first collection were still needed 10 or 20 years later.