ADANS is a Japanese menswear streetwear brand founded by 喜覚崚介 in 2018, debuting in the Spring/Summer 2019 season. 喜覚, who served as director at MYne, develops clothing and accessories against the backdrop of Tokyo’s atmosphere and street influences. The brand name derives from DANCE, and its concept is “clothing for dancing of one’s own accord, rather than being made to dance by something.” It proposes clothing for people to choose according to their own values, without being swept along by culture or technology, and to create new value.
Concept
Clothing for dancing of one’s own accord, rather than being made to dance by something