-M-[medium]

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Overview

-M-[medium] is an original fashion line launched in Japan in spring 2018 by stylist Minako Kogure. The brand name derives from Kogure’s initial, M, her work in media, and “medium,” meaning between S and L. Centered on simple, basic clothing for everyday wear, the line includes dresses, pants, overalls, and robes. In its official description, days presents it as “clothing for oneself, not for anyone else,” and expands its range of items without being bound by categories.

Concept

Clothing for oneself, not for anyone else

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2018
2018 Parent brand
Days
Clothing

The central line responsible for clothing production at days

-M- [medium] is an original clothing line started by Minako Kogure, who launched days, to

-M- [medium] is an original clothing line started by Minako Kogure, who launched days, to create “clothes for oneself, not for anyone else.” It continues to be listed as a separate product category on the official days website, offering clothing across categories such as coats, shirts, pants, and dresses. Unlike good things, which carries selected items, and 100% hand knit, which offers hand-knitted accessories, it is positioned as the central line for clothing production at days.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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