Days

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Overview

Tagline

Every day, smiling, surrounded by the things you love!
days is a lifestyle shop and brand focused on clothing and everyday living, opened in Japan in June 2018 by stylist Minako Kogure. It values dressing, eating, and living, and offers clothing and lifestyle goods for spending each day peacefully and comfortably. It consists of three parts: -M- [medium], its original clothing line; 100%handknit, featuring entirely handmade products; and good things, presenting items selected from Japan and abroad. It continues to operate through its online store and atelier.

Concept

Dressing, eating, and living (clothing, food, and housing) are all very important for spending each day peacefully and comfortably.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2018
2018 Sub-brand
-M-[medium]
Clothing

The central line responsible for clothing production at days

-M- [medium] is an original clothing line started by Minako Kogure, who launched days, to

-M- [medium] is an original clothing line started by Minako Kogure, who launched days, to create “clothes for oneself, not for anyone else.” It continues to be listed as a separate product category on the official days website, offering clothing across categories such as coats, shirts, pants, and dresses. Unlike good things, which carries selected items, and 100% hand knit, which offers hand-knitted accessories, it is positioned as the central line for clothing production at days.

- Sub-brand
100% hand knit
Lifestyle products

A line focused on hand-knitted accessories and lifestyle goods

100% hand knit is a line of hand-knitted accessories that Minako Kogure had developed sinc

100% hand knit is a line of hand-knitted accessories that Minako Kogure had developed since before the launch of days, and it is incorporated into days' brand structure. On the official website, it is shown as an independent category alongside -M-[medium]. Earlier introductions described it as a line offering fully handmade products such as bags and room shoes. In contrast to -M-[medium], which focuses on clothing, it is a derivative line responsible for handmade accessories and items closely connected to everyday life.

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