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PREEK
Basic information
- Country
- Japan
- Founded
- 2018
- Category
- Accessories
Overview
PREEK is a Japanese jewelry brand founded in 2018 by Tokyo-born designer Kasumi Ashizawa. As a house brand of UNITED ARROWS, it pursues new possibilities in jewelry through techniques, quality, and contemporary design achievable only in Japan. Combining organic materials such as natural stones and baroque pearls with gemstone carving, fine jewelry craftsmanship, and special processing, the brand expresses the ambiguity, complexity, and transience rooted in Japanese culture through jewelry suited to everyday life.
Concept
New possibilities for jewelry made in Japan
Parent brands
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UNITED ARROWS 1989
PREEK is a jewelry label of UNITED ARROWS. It combines Japanese techniques with contemporary design and is developed as an independent brand proposing new possibilities for jewelry made in Japan. Unlike other UNITED ARROWS lines centered on apparel, it is a specialist accessories line focused on natural stones, pearls, and metalworking, occupying the intersection of fashion and craft.
A specialist label for jewelry made in Japan