rovtski

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 1998 1990s
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

Tagline

ANTI FASHION YES FETISHISM

ROVTSKI is a Japanese fashion brand launched in Kanagawa Prefecture in 1998 by MGO / MONSTER GOD OZAWA under its predecessor name, “PEACE ANIMALS.” Starting with T-shirt production in an atelier renovated from a former U.S. military house, the brand offers apparel and goods rooted in music and the subculture of the American West Coast. It regards clothing as a means of self-expression and centers its designs on conveying messages and social themes through graphic art. MGO has been responsible for design production since the brand’s founding.

Concept

Clothing is a means of self-expression. Wear what you want to wear, freely. Clothing is not something to wear as fashion (a trend), but an expression of one’s attitude.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

AFYF

Sub-brand

Clothing

A casualwear offshoot focused on graphics and functionality

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and w

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and wide silhouettes. Both rovtski and AFYF are consistently planned and designed by designer MGO, and share a production foundation. The line offers tank tops, mesh T-shirts, cargo pants, balloon pants, shirts, hoodies, and other items, with a stronger emphasis on graphics and utility while making use of materials and tailoring. It is also used for proposals aimed at festivals and live shows, as well as collaborations with artists, and plays a role in expanding rovtski’s casualwear range.

2018 Sub-brand

AFYF

Clothing

A casualwear offshoot focused on graphics and functionality

AFYF is a casualwear sub-line derived from rovtski, foregrounding graphics, patches, and w