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DIANA WELLFIT

DIANA WELLFIT

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Country: Japan
Founded: 1998 1990s
Category: Footwear
Related brands: Footwear brands founded in the 1990s Footwear brands from Japan

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Overview

Tagline

Superior comfort for women who value their lifestyles

DIANA WELLFIT is a women’s footwear brand developed by DIANA. Wellfit began opening shops in 1998. The brand proposes superior comfort for women who value their own lifestyles rather than following trends. With functionality, fit, and a clean feel as its key principles, it pursues comfortable, lightweight wear and gentleness toward the feet and toes. Alongside functional beauty, it incorporates subtle modernity, offering a wide range of options for both work and relaxed off-duty occasions.

Concept

Wellfit is a brand that proposes superior comfort for women who value their own lifestyles rather than following trends.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1953

Year Brand Category Description

1953

DIANA

Parent brand

Footwear

A practical offshoot line focused on comfort.

A line within DIANA that began its retail rollout in 1998, prioritizing comfort above all

A line within DIANA that began its retail rollout in 1998, prioritizing comfort above all else. Aimed at women who value their lifestyles without being swayed by trends, it has continued to focus on functionality, fit, and a clean look, with designs suited to both work and leisure. While DIANA itself is focused on elegance, this line has a more practical positioning that emphasizes foot width and comfort, including through the use of EE lasts, and is designed to accommodate a wider range of foot shapes than DIANA itself.

1953 Parent brand

DIANA

Footwear

A practical offshoot line focused on comfort.

A line within DIANA that began its retail rollout in 1998, prioritizing comfort above all