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BEAMS BOY
Basic information
Overview
BEAMS BOY is a Japanese label launched by BEAMS in 1998. For women drawn to the distinctive details of menswear and designs with a story behind them, it presents the appeal of hard-wearing clothing and classic menswear staples through BEAMS BOY’s own perspective, translating them into women’s outfits. Its concept is “A girl like a boy.”
Concept
A girl like a boy
Parent brands
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BEAMS 1976
A label launched in 1998 for women drawn to the strength and background of menswear. Sharing BEAMS' BASIC & EXCITING, it reinterprets heavy-duty clothing and menswear created as staples for women's outfits through its own perspective. Whereas Ray BEAMS broadens the scope of women's self-expression through dress, BEAMS BOY centers on the context of men's clothing.
A core line that adapts menswear to women's clothing.