AMOSTYLE BY TRIUMPH

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Overview

Tagline

Cute no matter what you do
AMOSTYLE BY Triumph is a lingerie brand launched in Japan by Triumph in 1998. It offers bras, panties, lingerie, underwear, and other items, combining functionality and fashion. Aimed at a new generation of women, the brand seeks to inspire each person to find “a style that feels like her own” and offers series such as 「夢みるブラ」, 「チャーミングラマー」, and Daily AMOSTYLE. Originating in Japan, the brand is also available in overseas markets.

Concept

Inspiring each person to find “a style that feels like her own”

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1 brands
Founded
1886
1886 Parent brand
Triumph
Clothing

A line focused on fashion appeal and functionality for a new generation

AMOSTYLE BY TRIUMPH is a brand launched in Japan by Triumph in 1998. It currently offers l

AMOSTYLE BY TRIUMPH is a brand launched in Japan by Triumph in 1998. It currently offers lingerie for a new generation of women, designed to express their individual style. While Triumph’s core strengths are its long-developed fit technology and its ability to serve a wide range of generations, AMOSTYLE combines fashion appeal, a sense of trend, and everyday ease of use, tailored to different lifestyles and moods. With bras at its core, it broadens the range of functional and design options through lines such as 夢みるブラ, チャーミングラマー, and Daily AMOSTYLE. While sloggi focuses on comfortable bodywear and Triumph’s premium lines on materials and decorative details, AMOSTYLE addresses the everyday lingerie needs and self-expression of younger generations.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AMOSTYLE BY TRIUMPH

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