Triumph

VALISERE by Triumph was a premium fashion lingerie label offered by Triumph in Japan. It was launched in Japan in 2013 and was characterized by attention to detail and craftsmanship, a body-contouring fit, fashion-forward designs, and features such as embroidery and layering. For the Spring/Summer 2019 season, it was renamed from ESSENCE by Triumph following the end of the license for the brand name. While carrying forward its existing concept and designs, its positioning was clarified as a premium line unique to Triumph. Unlike GOLD LABEL, RED LABEL, and FLORALE, which are part of Triumph’s current premium category, VALISERE was a derivative label that had previously covered the fashion-focused lingerie segment.

sloggi is a bodywear brand launched by the Triumph Group in 1979 as its second global brand. While Triumph itself focuses on bust shaping, support, and a broad range of lingerie offerings, sloggi centers its collections on everyday comfort, including reduced constriction, stretch, and a light feel when worn. It has expanded lines such as ZERO Feel and GO Allround, which are designed not to hinder body movement. While AMOSTYLE focuses on fashion and self-expression for a new generation, sloggi is a highly independent global brand responsible for the bodywear category closely connected to everyday life.

AMOSTYLE BY TRIUMPH is a brand launched in Japan by Triumph in 1998. It currently offers lingerie for a new generation of women, designed to express their individual style. While Triumph’s core strengths are its long-developed fit technology and its ability to serve a wide range of generations, AMOSTYLE combines fashion appeal, a sense of trend, and everyday ease of use, tailored to different lifestyles and moods. With bras at its core, it broadens the range of functional and design options through lines such as 夢みるブラ, チャーミングラマー, and Daily AMOSTYLE. While sloggi focuses on comfortable bodywear and Triumph’s premium lines on materials and decorative details, AMOSTYLE addresses the everyday lingerie needs and self-expression of younger generations.

ESSENCE BY TRIUMPH was a premium line first launched by Triumph in Europe and introduced in earnest in Japan from the Spring/Summer 2013 season. With “LOVE OF DETAIL” as its motto, it emphasized European-inspired design, intricate details, careful selection of materials, and a fit that followed the body. Unlike Triumph’s core lingerie, AMOSTYLE, which focused on everyday offerings for younger generations, and sloggi, which centered on comfort, it was an upper-tier line that presented lingerie as fashion, primarily through department stores. From Spring/Summer 2019, the brand name was changed to VALISERE by Triumph. ESSENCE is positioned not as a current standalone line, but as a predecessor brand whose concept and design were carried forward by the successor label.

FLORALE by Triumph is a key line within Triumph’s premium segment, offering lingerie for adult women through delicate lace, soft materials, and designs inspired by flowers. Its range has expanded beyond the standard FLORALE BY Triumph to include FLORALE LUXE, which features more elevated materials and embellishments, and FLORALE Naturel, which emphasizes silk, cotton, and Japanese-made sewing. While Triumph’s standard lines broadly address everyday fit and functionality, FLORALE is the premium core focused on feminine design and the tactile qualities of its materials. From a different direction than RED LABEL’s glamorous bust shaping and GOLD LABEL’s self-care functions, it broadens the range of high-quality lingerie options.

Triaction by Triumph is a sports lingerie line that applies the bra design and fit technologies developed by Triumph to bust support during exercise. It debuted in Japan in 2017 and focused on features such as reducing bounce and moisture-wicking and quick-drying properties, while maintaining the silhouette without compressing the bust excessively. It is divided into Cardio, for vigorous exercise, and Studio, for a wide range of activities such as yoga and golf. Unlike Triumph itself, which covers everyday wear through formalwear, it is positioned as a functional line specializing in activities involving movement, such as running, training, and studio workouts.

GOLD LABEL BY Triumph is a label in Triumph’s premium category. In spring 2024, it was reconfigured as self-care lingerie designed to address changes in the bodies of adults. It offers series with different functions to meet different concerns, emphasizing not only shaping support but also gentle comfort, feel against the skin, and materials such as carefully selected lace. While Triumph’s standard bra range addresses a broad range of everyday fit and bust-shaping needs, GOLD LABEL covers a premium segment focused on the needs of mature customers, primarily those in their 40s and 50s. Unlike the decorative flair of RED LABEL and the feminine lace designs of FLORALE, its focus is on functionality that comfortably supports the body.

RED LABEL BY Triumph is a label within Triumph’s premium collection, combining designs tailored to Japanese women’s body shapes with glamorous lingerie styling. The official line highlights the beauty of lace, decorative details, and flattering bust shaping, and offers bras, panties, camisoles, and other items. It is positioned as more design-focused and premium than Triumph’s standard collections. While GOLD LABEL centers on changes in the mature body and self-care, RED LABEL focuses on a special sense of glamour and silhouette design. While FLORALE is centered on flowers and delicate materials, RED LABEL distinctly emphasizes the combination of decorative details and bust shaping.