sloggi

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Country: Switzerland
Founded: 1979 1970s
Category: Clothing
Related brands: Clothing brands founded in the 1970s Clothing brands from Switzerland

Overview

Tagline

Nothing should hold us back.

sloggi is a bodywear and underwear brand launched in 1979 by Switzerland’s Triumph Group. It began with comfort-focused underwear centered on cotton materials and now offers underwear, bodywear, swimwear, and other products for women and men internationally. Its official slogan is “Nothing should hold us back.” Its philosophy is to create innovative products so that everyone can move through the world in comfort. Known for its 1979 “Cotton Revolution,” sloggi is one of Triumph Group’s major global brands.

Concept

We innovate because we want everyone to be able to move through our world in comfort.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1886

Year Brand Category Description

1886

Triumph

Parent brand

Clothing

A global brand focused on everyday comfort and ease of movement

sloggi is a bodywear brand launched by the Triumph Group in 1979 as its second global bran

sloggi is a bodywear brand launched by the Triumph Group in 1979 as its second global brand. While Triumph itself focuses on bust shaping, support, and a broad range of lingerie offerings, sloggi centers its collections on everyday comfort, including reduced constriction, stretch, and a light feel when worn. It has expanded lines such as ZERO Feel and GO Allround, which are designed not to hinder body movement. While AMOSTYLE focuses on fashion and self-expression for a new generation, sloggi is a highly independent global brand responsible for the bodywear category closely connected to everyday life.

1886 Parent brand

Triumph

Clothing

A global brand focused on everyday comfort and ease of movement

sloggi is a bodywear brand launched by the Triumph Group in 1979 as its second global bran