CALIDA

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Country: Switzerland
Founded: 1941 1940s
Category: Clothing
Related brands: Clothing brands founded in the 1940s Clothing brands from Switzerland

Overview

Tagline

Born in Switzerland

CALIDA is an underwear and nightwear brand founded in 1941 in Sursee, Switzerland. Guided by Swiss values, it emphasizes comfort, quality and responsible production, and offers primarily underwear, pajamas and loungewear. It also offers the functional sleepwear line DEEPSLEEPWEAR. Its collections are developed at its headquarters in Sursee, Canton of Lucerne, and it makes use of European production and its own production platform in Hungary. The brand continues to prioritize long-lasting wear and everyday comfort.

Concept

Our unique quality, rooted in our Swiss values, creates the most natural feeling on your skin. For incomparable comfort at every moment. Fair and responsible towards future generations from the very start.

CALIDA characteristics

Main traits of CALIDA

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CALIDA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2023

Year Brand Category Description

2023

CALIDA DEEPSLEEPWEAR

Sub-brand

Clothing

A function-focused sub-line for regulating body temperature during sleep.

CALIDA DEEPSLEEPWEAR is a functional line within CALIDA specializing in regulating body te

CALIDA DEEPSLEEPWEAR is a functional line within CALIDA specializing in regulating body temperature during sleep. Its official page explains that it was developed to support the body’s natural thermoregulation. It is offered in three configurations—cooling, temperature regulation, and warmth—with recommendations for nights when heat can make sleep lighter, nights with temperature fluctuations, and nights when people tend to feel cold. It serves a distinct role from everyday underwear and regular pajama ranges, as a separate offering centered on sleep conditions.

2023 Sub-brand

CALIDA DEEPSLEEPWEAR

Clothing

A function-focused sub-line for regulating body temperature during sleep.

CALIDA DEEPSLEEPWEAR is a functional line within CALIDA specializing in regulating body te