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COACH
Basic information
- Country
- United States
- Founded
- 1941
Overview
COACH is a leather goods and fashion brand founded in 1941 in New York, United States, by artisans. Centered on leather goods such as bags and wallets, it has expanded into apparel, shoes, and accessories. Grounded in craftsmanship, the brand embraces the purpose “Courage to Be Real,” which encourages self-expression. Its current creative director is Stuart Vevers, who took up the position in 2013. COACH operates globally under Tapestry, Inc.
Concept
A call to action and our belief in courageous self-expression.
Tagline
Courage to Be Real
Sub-brands
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COACH 1941 2015
COACH 1941 is an upper-tier sub-line established to clarify the brand’s ready-to-wear expression under creative director Stuart Vevers. It began full-scale operations in 2015 and focuses on higher-priced ready-to-wear and accessories, presenting men’s collections each season alongside women’s collections. Through runway shows at New York Fashion Week and limited distribution at flagship stores and select retailers, it serves to convey the collections’ distinct character. While the parent brand’s core products, such as bags and small leather goods, center on craftsmanship, COACH 1941 complements them with editorial collection value focused on outerwear and material expression.
An upper-tier line with a stronger focus on collections