JEEP

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Overview

Tagline

Go Anywhere. Do Anything.®
Jeep is an automotive brand that originated in the United States in 1941 as a mass-produced military 4×4 vehicle. American Bantam, Willys-Overland, and Ford were involved in its early development, with Willys-Overland serving as the main manufacturer. Now a brand of Stellantis, it offers vehicles focused on SUVs and off-road models, including the Wrangler, Grand Cherokee, Compass, Renegade, and Gladiator. Its core values are freedom, adventure, authenticity, and passion, and its brand message is “Go Anywhere. Do Anything.” The 7-slot grille and trapezoidal wheel arches are signature design features, and Wagoneer serves as a premium extension.

Concept

Freedom, adventure, authenticity and passion.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1962-2012
1962 Sub-brand
Wagoneer
Lifestyle products

An upper-tier line serving the premium SUV segment

Wagoneer is a premium extension line reintroduced by Jeep and an independent line within t

Wagoneer is a premium extension line reintroduced by Jeep and an independent line within the brand family, expanding into the large luxury SUV segment through Wagoneer and Grand Wagoneer. While built on Jeep’s historic nameplate and 4×4 heritage, it differs from core model ranges such as Wrangler and Compass by emphasizing spacious interiors, upscale finishes, advanced features, and a dedicated customer experience. Stellantis’s official announcement explicitly describes it as a “premium extension” of the Jeep brand, positioning it not merely as a model name but as a premium line serving Jeep’s upper market segment.

2012 Sub-brand
Jeep Performance Parts
Lifestyle products

A genuine parts line focused on off-road enhancement

Jeep Performance Parts (JPP) is a specialized line of genuine performance parts offered by

Jeep Performance Parts (JPP) is a specialized line of genuine performance parts offered by Jeep and Mopar. Launched as a dedicated division in 2012, it offers products designed to enhance vehicles’ off-road performance, including lift kits, axles, bumpers, winches, skid plates, and suspension components. Unlike the regular Jeep vehicle lineup, it is positioned to provide expanded capabilities based on factory design and quality validation for enthusiasts seeking advanced trail driving and vehicle customization. As it is presented as a “Jeep Performance Parts division” with a dedicated logo, catalog, and product range, it can be recognized as a specialized sub-line derived from Jeep.

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Frequently asked questions about JEEP

Country of origin, founding year, categories and parent brands.

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