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A BATHING APE

Basic information

Country
Japan
Founded
1993

Overview

A BATHING APE (BAPE) is a Japanese streetwear brand founded by NIGO (長尾智明) in Harajuku, Tokyo, in 1993. Guided by its founding motto, “NOWHERE, NOW HERE,” it offers a wide range of apparel for men, women, and children, as well as shoes and accessories, centered on icons such as APE HEAD, BAPE CAMO, BAPE STA, SHARK HOODIE, and BABY MILO, and operates stores in Japan and overseas.

Concept

Staying true to its motto "NOWHERE, NOW HERE", meaning “there's something here you won't find anywhere else.”

Tagline

NOWHERE, NOW HERE

Sub-brands

  • BAPY by A BATHING APE 2001

    “BAPY by A BATHING APE®” is developed as A BATHING APE®’s womenswear brand. Centered around its flagship, BAPY HARAJUKU STORE, it offers a range for women, from apparel to accessories, as an independent label. Alongside APEE, it serves to diversify BAPE’s presence in womenswear and broaden its offering.

    A line serving as a separate womenswear label

  • APEE by A BATHING APE 2006

    Established under A BATHING APE® in 2006, it was the brand’s first clothing line for women. Its official direction was described as “sweet and breezy,” and it was positioned as a space where young women could express themselves. Even as other women’s labels, such as BAPY, later operated alongside it, APEE served as the foundation of the brand’s women’s offering as its “first women’s line.”

    As the first women’s-only derivative line

  • MR. BATHING APE 2010

    Mr. BATHING APE® is a menswear line that combines traditional style with a “playful street feel.” Centered on classic items such as blazers and Oxford shirts, it also incorporates military, outdoor, and retro sports elements, serving to connect BAPE’s street expression with an adult wardrobe.

    A menswear offshoot line combining traditional style and streetwear

  • AAPE BY A BATHING APE 2012

    A diffusion line launched by A BATHING APE® in 2012 as a “young collection.” While carrying forward the main line’s graphics and street context, it is developed through an edit centered on everyday wear for younger consumers. Whereas BAPE BLACK occupies the high-end side and MR. BATHING APE the traditional side, AAPE serves as an “entry point,” expanding occasions for wear and points of contact.

    An extension line that broadens its reach among younger consumers

  • BAPE BLACK by A BATHING APE 2015

    Debuted in 2015 as A BATHING APE®’s high-end diffusion line. Centered on black, it offers products that foreground premium materials and craftsmanship, taking a direction distinct from the main line’s signature style. Within the group, it is positioned as a more luxury-oriented option, separate from BAPE’s core streetwear line.

    A black-centered line responsible for high-end expansion

  • BABY MILO STORE by A BATHING APE 2016

    BABY MILO® STORE by A BATHING APE® is organized as a lifestyle brand centered on Milo and his fellow characters, covering categories from kids’ apparel to travel, pets, home, and stationery. It extends A BATHING APE®’s iconic prints into everyday goods and is positioned on a separate axis from its apparel-focused lines, broadening the ways people can engage with the brand.

    A character-led lifestyle line