szu
Page language: English

#FR2

Country
Japan
Founded
2014 2010s
Category
Clothing Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products

Primary categories

Related categories

Overview

Tagline

We are Fxxking Rabbits
#FR2 is a Japanese streetwear brand launched in Tokyo in 2014 by Ryo Ishikawa under the name “Rabbit Photographer #FR2.” It is operated by 株式会社せーの and develops apparel and accessories, with Instagram as its starting point. Featuring a rabbit icon depicting rabbits mating, the brand centers on items with message graphics and limited-edition products, sold through its directly operated stores and official online store.

Concept

Clothing worn by photographers

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2021-2022
2021 Sub-brand
#FR2GOLF
Clothing

A specialized line responsible for functional products and limited releases in the golf segment.

#FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rol

#FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rollout in April 2021. It focuses on apparel made with functional materials (SHELTECH) offering heat shielding, a cooling sensation on contact, moisture absorption and quick drying, lightweight construction, and UV protection, and also offers gear such as golf bags and headcovers. While carrying on the parent brand’s message graphics, it differentiates itself through material design and tailoring suited to sports use. Sales take place through limited e-commerce drops and pop-ups, making it a specialized line within the brand dedicated to golf.

2022 Sub-brand
#FR2FISHING
Clothing

Combines streetwear expression and practicality in the fishing domain

#FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered

#FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered on T-shirts, hoodies, hats, accessories, and other items featuring fishing motifs such as Rabbits Fishing Club. It adapts the parent brand’s graphic style to fishing-related motifs, combining elements intended for wear in the field with casual streetwear elements. Items are sold through #FR2 drops, directly operated stores, and the official online store, and also circulate on the secondhand market after selling out.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Japan founded in 2014

BLUE WORK Japan Founded in 2014 Clothing In common Clothing brands from Japan founded in 2014 L.B CANDY STOCK Japan Founded in 2014 Clothing In common Clothing brands from Japan founded in 2014 L.B DAILY STOCK Japan Founded in 2014 Clothing In common Clothing brands from Japan founded in 2014 SHIPS Colors Japan Founded in 2014 Clothing In common Clothing brands from Japan founded in 2014

Brands from Japan founded in 2014

MANEBU Japan Founded in 2014 Footwear In common Brands from Japan founded in 2014 MIHARAYASUHIRO BUSINESS LINE Japan Founded in 2014 Footwear In common Brands from Japan founded in 2014 SHIPS Days Japan Founded in 2014 Clothing In common Brands from Japan founded in 2014 SHIPS Primary Navy Label Japan Founded in 2014 Clothing In common Brands from Japan founded in 2014

Frequently asked questions about #FR2

Country of origin, founding year, categories and parent brands.