POTR

Primary categories

Related categories

Overview

Tagline

One stitch for Life. — One stitch connects people and their lives.
POTR, a Japan-origin bag and lifestyle brand launched by YOSHIDA & Co. in 2021, develops products designed to accompany everyday life, centered on series such as MONOGRAM and RIDE, under the message “One stitch for Life. — One stitch connects people and their lives.”

Concept

Accompanying diverse lifestyles and enriching everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2022-2025
2022 Sub-brand
POTR MONOGRAM
Bags

An everyday collection defined by its iconic pattern

POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original m

POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pattern, which appears three-dimensional depending on the angle of the light, it comprises nine styles designed to balance lightness and suppleness. It serves as a design foundation for the parent brand POTR and is presented alongside function-focused lines such as SCOPE and RIDE, positioned as a more versatile option suited to everyday use.

2023 Sub-brand
POTR PACKS
Bags

A packing line that supports travel preparation

POTR PACKS is a series developed with the aim of making travel preparation simpler. It com

POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a total of eight styles combining packing kits tailored to the number of nights away with multiple bags, designed to support the full sequence of travel scenarios, from preparation and transit to accommodation. It is positioned within the brand as a line specializing in travel use.

2023 Sub-brand
POTR RIDE
Bags

A mobility line focused on functionality while traveling

POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed

POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with convenience while walking, cycling, and traveling in mind, it is characterized by features for adjusting how items are carried, including original adjustable straps. Within the brand, it is positioned as a practical line specializing in mobility and active travel.

2024 Sub-brand
POTR SCOPE
Bags

A business line designed to meet the needs of work and life

POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse wor

POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, including workations and remote work. With specifications focused on work-life balance, it is primarily composed of six styles featuring storage for PCs and tablets, and adopts a design intended to support harmony between work and private life. Within the brand’s lineup, it is offered as a line for business use.

2025 Sub-brand
POTR GLOSS
Bags

A line of small bags that adds color to outfits with a glossy finish

POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance c

POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining jacquard-woven fabric with glossy PVC. The line focuses on five styles of small items, including handbags, round bags, and bucket bags, in pink and turquoise, serving to add an accent to everyday outfits.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about POTR

Country of origin, founding year, categories and parent brands.