Ball&Chain BLUE LABEL

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Overview

Ball&Chain BLUE LABEL is a spin-off label announced in 2021 by Ball&Chain, a Japan-born brand led by bag designer 三原英詳. It offers shopping bags featuring embroidered graphics, created in collaboration with people, companies, brands, and shops that share a range of cultures, particularly fashion and art. Its design concept is “Culture.” Centered on polyester chosen with durability in mind and functionality that allows the bags to be used as totes, shopping bags, or shoulder bags, the label presents products for everyday shopping and outings.

Concept

Culture

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1 brands
Founded
2020
2020 Parent brand
Ball&Chain
Bags

A core line centered on culture and everyday use

An independent line announced by Ball&Chain in 2021. While the former RED LABEL served as

An independent line announced by Ball&Chain in 2021. While the former RED LABEL served as a sub-bag, this line proposes a main bag that can be used as a tote, shopping bag, or shoulder bag, with its horizontally elongated silhouette and rope-like handles whose length can be adjusted. Its design concept is culture, and it features motifs related to fashion, art, and everyday life, as well as collaborations with a diverse range of brands and artists. In Ball&Chain’s current lineup, it is positioned as a core line responsible for everyday use and cultural expression.

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