Ball&Chain

A label developed as an initial project of Ball&Chain, it adopts a form close to that of a plastic shopping bag and is intended for carrying while shopping or use as a secondary bag. It differs in shape and purpose from BLUE LABEL, which presented a variety of ways to carry it as a main bag. Major stockists introduced it as a shopping bag that began with RED LABEL, and current official retailers classify it as a limited collaboration series identified by its red tag. It is an early foundational line within Ball&Chain and the starting point for its collaboration offerings.

An independent line announced by Ball&Chain in 2021. While the former RED LABEL served as a sub-bag, this line proposes a main bag that can be used as a tote, shopping bag, or shoulder bag, with its horizontally elongated silhouette and rope-like handles whose length can be adjusted. Its design concept is culture, and it features motifs related to fashion, art, and everyday life, as well as collaborations with a diverse range of brands and artists. In Ball&Chain’s current lineup, it is positioned as a core line responsible for everyday use and cultural expression.

A new label specializing in Ball&Chain IP content. While BLUE LABEL focuses on fashion and art, YELLOW LABEL builds its product range around collaborations with characters, animation, games, and other properties. Ongoing product lines featuring Tom and Jerry, Disney, and Pokémon can be observed, and the label is treated as an independent label in announcements from the official operating company and at dedicated stores, rather than as a one-off product name. It is a derivative line that covers the IP and character field without restricting its audience by age or gender.