ASICS SKATEBOARDING

Basic information

Country
Japan
Founded
2020
Category
Footwear

Overview

ASICS SKATEBOARDING is a Japan-origin skateboarding shoe line launched by ASICS. It began in Japan in 2020 and draws on the company’s accumulated experience in sports shoe development, dating back to its founding in 1949 by ASICS founder Kihachiro Onitsuka. The line incorporates feedback from top skaters and proprietary technologies into its products. Guided by the aim of “enabling everyone to enjoy skateboarding in their own way,” it offers models including JAPAN PRO, GEL-FLEXKEE PRO, and GEL-VICKKA PRO. It specializes in shoes designed with an emphasis on comfort, durability, and board control, based on analyses of skateboarders’ movements.

Concept

Enabling everyone to enjoy skateboarding in their own way.

Parent brands

  • ASICS 1949

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. Its development incorporates input from professional skateboarders and analysis of competitive movements by the ASICS Institute of Sport Science, with designs focused on board control and impact response. The line includes models such as JAPAN PRO and GEL-VICKKA PRO, distinguishing its purpose from general SportStyle shoes that focus on reissues or everyday wear. It serves a role specialized for board sports, distinct from lines for running and walking.

    A functional development line dedicated to skateboarding