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817 BLANC LNT

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Country
Japan
Founded
2020 2020s
Category
Eyewear
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Eyewear brands founded in the 2020s Eyewear brands from Japan

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Overview

817 BLANC LNT is a global line launched in 2020 in conjunction with the overseas expansion of BLANC.., a Japanese eyewear brand founded by Toshiyuki Watanabe in 2012. It offers eyewear centered on glasses and sunglasses, drawing on the craftsmanship of artisans in Sabae, Fukui Prefecture. Based on BLANC..’s “Newtral (New + Neutral)” philosophy, its designs are intended to suit a wide range of styles, including classic, casual, and streetwear. A distinctive transition at the end of the left temple serves as its signature.

Concept

Newtral = New + Neutral

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2012
2012 Parent brand
BLANC..
Eyewear

A global spin-off line focused on overseas expansion

817 BLANC LNT is a global line launched by BLANC.. in 2020 in connection with its overseas

817 BLANC LNT is a global line launched by BLANC.. in 2020 in connection with its overseas expansion. Sharing BLANC..’s core brand foundation, it is developed as a series in which designer Toshiyuki Watanabe creates freely, without restrictions. Its characteristics include designs with an imported feel and catchy forms. While the standard line emphasizes universality and everyday wear, this line is positioned to expand the design range with overseas markets in mind. It is still treated as a distinct product line alongside BLANC.. in official sales and events, making it a sub-line within the brand family.

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Country of origin, founding year, categories and parent brands.

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