BLANC.. is a Japanese eyewear brand launched in 2012 by designer Toshiyuki Watanabe. Drawing on his experience as a buyer for a select shop carrying designer brands from Japan and abroad, the brand offers glasses and sunglasses that combine practicality and fashion. It views eyewear as something to enjoy every day, like bags and shoes, and proposes simple designs that pair easily with a wide range of styles, including classic, casual, and streetwear. Its philosophy is “Newtral” (New + Neutral), and the distinctive detail at the end of the left temple is a signature feature. Products are made in Sabae City, Fukui Prefecture, and since 2020 the brand has also offered the global line “817 BLANC LNT.”
Concept
“Newtral” = New + Neutral