szu
Page language: English

AAPE BY A BATHING APE

Basic information

Country
Japan
Founded
2012
Category
Clothing

Overview

AAPE BY A BATHING APE is a diffusion line conceived by streetwear brand A BATHING APE® (BAPE) for Spring/Summer 2012. With a focus on the young men's market, it offers a simple, light, and fashionable wardrobe and aims to create items that become everyday staples. It uses the round monkey face logo with a youthful interpretation and focuses primarily on apparel.

Concept

AAPE aims at creating a simple, light and fashionable wardrobe for the new generation of fashionistas.

Parent brands

  • A BATHING APE 1993

    A diffusion line launched by A BATHING APE® in 2012 as a “young collection.” While carrying forward the main line’s graphics and street context, it is developed through an edit centered on everyday wear for younger consumers. Whereas BAPE BLACK occupies the high-end side and MR. BATHING APE the traditional side, AAPE serves as an “entry point,” expanding occasions for wear and points of contact.

    An extension line that broadens its reach among younger consumers