Tagline
A new denim wardrobe for a style that takes you half a step forward.
5 1/2 is a new denim line launched by Japan’s Spick & Span in Spring 2020. Based on the idea of valuing who you are now, embracing your individuality, and encouraging you to take a half-step forward, it brings a fresh touch through considered silhouettes and lengths. Alongside denim in several styles, including GIRLY-LINE, BEAUTY-LINE, and SLIM-LINE, the line also offers denim jackets and overalls. It continues to be developed as a denim label.
Concept
The concept is to value who you are now, embrace your individuality, and encourage you to take a half-step forward. By infusing cherished things passed down over time with what people think and want now, the line brings a fresh touch through considered silhouettes and lengths rather than anything overly contrived. The fusion of the present and the past makes everyday life from tomorrow more enjoyable.