Spick & Span

Within Spick & Span’s brand portfolio, it is developed as an independent brand focused on jewelry rather than clothing. Its concept is to entrust jewelry with feelings for others and commemorations, creating special moments by incorporating it into everyday life. It complements Spick & Span’s clothing by providing the finishing touch to an outfit. It began operations in 2021 at the ATELIER Spick & Span Nagoya Lachic store, and in 2025 it also opened a new store with Spick & Span. It has also added the second brand SAMH by LILAS.

Debuting in Fall/Winter 2019 as a diffusion brand of Spick & Span, it offers a wide range of styles for “modern women who want to enjoy fashion with savvy and on their own terms.” Centered on “One Sensual,” “Two Miles,” and “Three Contrasts,” it continues to offer designs that add a distinctive touch to the basics. By maintaining an independent brand page and stores, it plays a role in broadening the reach of Spick & Span itself.

An original denim line launched by Spick & Span in spring 2020. It has grown as a derivative line that adds a fresh perspective through silhouettes and lengths suited to the present, while expanding the wardrobe around denim. It has a separate theme from the main Spick & Span line, with its role focused on proposing denim silhouettes and exploring the texture of materials. In 2025, a collection of denim goods was also added, and in 2026 it continues to present new items suited to the season, including lightweight 8 oz denim.