U by SPICK&SPAN

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Overview

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Clothes you’ll want to wear for a slightly special day in everyday life.
U by SPICK&SPAN is a diffusion brand of Spick & Span. It debuted in Tokyo on March 2, 2019. For modern women who want to enjoy fashion intelligently and on their own terms, it offers women’s fashion and accessories based on the concept of “clothes that make you shine brightest today,” with a focus on “clothes you’ll want to wear for a slightly special day in everyday life.” A fashion story about moving toward “becoming an adult in your own way,” centered on the fictional duo JEAN & MIMI, begins.

Concept

“Clothes that make you shine brightest today”

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1 brands
Founded
1986
1986 Parent brand
Spick & Span
Clothing

A diffusion line that broadens Spick & Span’s reach among contemporary women

Debuting in Fall/Winter 2019 as a diffusion brand of Spick & Span, it offers a wide range

Debuting in Fall/Winter 2019 as a diffusion brand of Spick & Span, it offers a wide range of styles for “modern women who want to enjoy fashion with savvy and on their own terms.” Centered on “One Sensual,” “Two Miles,” and “Three Contrasts,” it continues to offer designs that add a distinctive touch to the basics. By maintaining an independent brand page and stores, it plays a role in broadening the reach of Spick & Span itself.

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