Tagline
Fine jewelry for everyday
Lilas is an original fine jewelry brand from Baycrews, launched from Spick & Span in 2015, with a focus on quality. It entrusts jewelry with important things that cannot be given physical form, such as affection for others, encounters, and anniversaries, and aims to create special moments in everyday life. With indigo pearls as its signature, the brand offers jewelry featuring diamonds, pearls, and natural stones across three categories: CLASSIC, TREND, and AUTHENTIC. It continues to be available in stores and online.
Concept
Lilas entrusts jewelry with important things that cannot be given physical form, such as affection for others, various wishes, encounters, and anniversaries. Adding jewelry to everyday life creates special moments. The brand proposes jewelry that will remain close to its wearer through life stages far into the future.