AURALEE is a Japanese fashion brand founded in Tokyo in 2015 by Ryota Iwai. It offers menswear and womenswear, building each season’s collections from research into high-quality raw materials and yarns selected in Japan and around the world, through the selection of materials and development of original fabrics. The brand’s official description emphasizes clear design, calm forms, a balance of comfort and refinement, and high-quality everyday wear designed for long-term use.
Concept
Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.